The Wild Way in the News

In the News

  • Group paddleboarding on a lake beside a rocky cliff, wearing life jackets and using paddles.

    Paddleboard Camp Featured in Roanoke Times

    We had the incredibly good fortune to run into The Roanoke Times reporter Jeff Reid at Smith Mountain Lake on the first day of our June 2026 Paddleboard Camp.

  • Three women sit on white stools during a television interview, with a colorful garden scene displayed on the studio video wall behind them.

    WDBJ-7 with Participant Ahriya Shipman (April 2026)

    Thank you WDBJ-7 for inviting us and participant Ahriya Shipman on the show again to talk about The Wild Way.

  • Four women sit on a television talk show set with a flower arrangement and a garden scene displayed on screens behind them.

    Discussing The Wild Way's Podcast on WDBJ-7 (March 2026)

    WDBJ-7 hosted The Wild Way and participants Lizzie and Emma, who talked about recording Episode 1 of The Wild Way’s podcast and the challenges of building friendship in a digital age.

  • Open magazine feature titled “Powerful Trailblazers,” showcasing women shaping the Southwest Virginia outdoors scene, with hiking and portrait photos.

    The Roanoker Magazine (February 2026)

    The Wild Way is discussed in an article featuring female leaders in Roanoke’s outdoor space.

  • The Roanoke Star article page featuring girls participating in an outdoor camp rope-swing activity in a forest

    Roanoke Star (March 10, 2023)

    Outdoor Camp for Roanoke County & City Spring Break Enrolling Girls Ages 9-14

    Enrollment is now open for a special week-long unit that aligns with Roanoke City, Roanoke County, and Salem public schools’ spring break. Over five full days, girls will participate in fun and challenging outdoor activities, such as hiking, caving, and climbing.

  • News article webpage showing a young girl climbing an outdoor rock wall while wearing a helmet, with an article about Roanoke nonprofit The Wild Way.

    WSLS (March 30, 2022)

    WATCH: Young girls explore the outdoors with Roanoke nonprofit, The Wild Way

    10 News spoke to participants about their experiences.

  • News article about a Roanoke nonprofit helping girls build confidence through outdoor activities, with a group of girls pictured in a cave.

    WSLS (March 28, 2022)

    New Roanoke nonprofit encourages girls to gain confidence by exploring the outdoors.

    The Wild Way is an organization that seeks to build girls’ confidence by getting them outdoors and stepping out of their comfort zones. They use an inclusive approach to help girls do things they never thought they could do.

  • News webpage showing girls outdoors petting a miniature horse during an outdoor experiences program.

    WDBJ7 (March 25, 2022)

    7@four introduces program that provides outdoor experiences for girls.

    The Wild Way is a new nonprofit in Roanoke that provides expedition-based, outdoor experiences for girls of all backgrounds, experience levels and incomes.

  • The Roanoke Times (March 24, 2022)

    Giving: Roanoke Valley nonprofit offers outdoors-based adventure for girls 9-14 over spring break.

    The Wild Way, a new Roanoke Valley nonprofit focusing on expedition-based, outdoor experiences for girls, is accepting participants.

  • Screenshot of a Roanoke Star news article about The Wild Way outdoor nonprofit enrolling girls ages 9–14

    Roanoke Star (March 18, 2022)

    New Outdoor-Focused Nonprofit “The Wild Way” Now Enrolling Girls Ages 9-14

    “The Wild Way” is a new nonprofit in Roanoke that provides expedition-based, outdoor experiences for girls of all backgrounds, experience levels, and incomes. The organization is currently enrolling girls ages 9-14.

Media Inquiries

Working on a story about youth programs, girls’ confidence, or getting kids outdoors in the Roanoke Valley? We’d love to talk. Our Executive Director, guides, and (with parent permission) our participants are available for interviews, and we’re happy to invite reporters along on an upcoming adventure.

Our partners

Thank you to our sponsors

If you’d like to make a cash donation, donate used or in-kind gear, or even volunteer, please reach out!